A typical organization has different actors to any play for any agenda. They are at different levels, roles and with diverse perspectives right from the professionals, the power players, those who make things happen and those who don’t!!. Each party comes with a bias based on their background that is highly influenced by their profession and many at times "power plays".
It is around that time of the year when most organizations are in the planning season. Marketing is one of the key functions expected to lead from the front-line. As we partner with professional service firms and those in industry in their planning season, there are some critical “soft” areas that have emerged as a preamble to effective and focused marketing planning.
In marketing we prioritise understanding client touchpoints along the “client journey” and ensuring that each interaction is effective in delivering the right message and perception. The same with the marketing function in an organisation – you have internal touchpoints with the leaders, departmental heads and staff in general who influence or are also involved in your activities.