Marketing & Business development has shifted, but there has been some level of ongoing market engagement during COVID-19 season.

According to a survey ran by alericonsulting, Relationship management, Demand/leads generation and Insufficient budget resources are emerging findings on market engagement during this season and beyond.

We recommend that you keep these questions top on mind as you go through the survey findings to help you align to your priorities:

  • In your unique way, how will you remain not only visible but yet valuable?
  • How are you leveraging your key MBD assets/investments to navigate this season?
  • Does your organization level strategies and plans incorporate MBD as you navigate in the new normal?
  • Are your critical MBD skills ready to support you as you move forward?

Click here to read the survey report