Marketing is a critical pillar of growth and influences the way organizations interact with their stakeholders.
We define Marketing Strategy as the road map between an organisation and its clients. We believe when clear, relevant action plans and activities are developed and implemented all with a common marketing objective and perspective.
We help marketing earn a seat at the table by aligning their marketing focus to the organization strategy and goals
We offer unique solutions to:
ACTIVATE
LEARN
ENABLE
REFRESH
IMPACT
Having a marketing oriented organisation is a journey that assures you of growth with your market stakeholders
It is about having the client at the centre of your interactions with the market
Having culture and processes that focus to the business performance growth of the organisation are catalysts of growth
We work with organizations that are pursuing growth and want to employ Marketing solutions that are unique and relevant to them.
Linking these to their Client Engagement and Business Development creates sustainable progression - we partner with you in aligning this focus.
As Strategic Marketing Partners, we help organisations accelerate their growth through alignment of their marketing, client experience and business development focus.
At alericonsulting it is not just about having marketing activity. Modelled as a professional services marketing partner, we help you align your approach to the market in an integrated way.
Our professionalism, proven experience across markets and success in leading industry and professional service organisations gives our clients confidence that we can partner with them to attain their desired growth objectives.
Creating sustainable organisations that revolutionise their industries and markets.
Partnering with organisations and professional firms to catapult their growth through marketing strategy alignment to client and business development approache.
The alericonsulting team & affiliates are specialists with unrivalled experience in Africa wide markets using global solutions to customise unique growth paths for our clients.
They have gained their experience from leading organisations in industry and global professional service firms.
This team is led by a Managing Consultant whose passion is to use Marketing Strategies to accelerate organisational goals.
You are assured of a partnership that not only brings the alericonsulting team and your team to deliver required solutions, but to also achieve impact in your growth prospects.
A typical organization has different actors to any play for any agenda. They are at different levels, roles and with diverse perspectives right from the professionals, the power players, those who make things happen and those who don’t!!. Each party comes with a bias based on their background that is highly influenced by their profession and many at times "power plays".
It is around that time of the year when most organizations are in the planning season. Marketing is one of the key functions expected to lead from the front-line. As we partner with professional service firms and those in industry in their planning season, there are some critical “soft” areas that have emerged as a preamble to effective and focused marketing planning.
In marketing we prioritise understanding client touchpoints along the “client journey” and ensuring that each interaction is effective in delivering the right message and perception. The same with the marketing function in an organisation – you have internal touchpoints with the leaders, departmental heads and staff in general who influence or are also involved in your activities.