We Exist

Marketing is a critical pillar of growth and influences the way organizations interact with their stakeholders.

We define Marketing Strategy as the road map between an organisation and its clients. We believe when clear, relevant action plans and activities are developed and implemented all with a common marketing objective and perspective.

We help marketing earn a seat at the table by aligning their marketing focus to the organization strategy and goals

Our perspective

We offer unique solutions to:


your growth opportunities


through experiences and best practice


through market centric strategies and solutions


focus on clients and markets


your markets and business through desired results

Our Solutions

Marketing Strategy & Implementation

Having a marketing oriented organisation is a journey that assures you of growth with your market stakeholders

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Client Experience

It is about having the client at the centre of your interactions with the market

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Business Development Focus

Having culture and processes that focus to the business performance growth of the organisation are catalysts of growth

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Our Clients

We work with organizations that are pursuing growth and want to employ Marketing solutions that are unique and relevant to them.

Linking these to their Client Engagement and Business Development creates sustainable progression - we partner with you in aligning this focus.


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  • Case study 1

    Our client, a consulting firm that has been in operation for 12+ years, contracted us to help them to diagnose loopholes in their client service path. We began with helping them develop their unique client service journey with very clear touch points of interactions with their clients.

    We also developed client service tools that included a client feedback model using metrics such as net promoter.

    As a result, the client is now more aligned internally, has a common approach of delivering client service and is more proactive in upselling existing clients.

  • Case study 2

    We partnered with a technology consulting firm that wanted to activate their market positioning to support their growth. We helped them define their value proposition, desired marketing position and critical channels to align to the desired marketing objectives.

    Taking that they are still an infant organization, they needed flexibility in balancing their other roles while still positioning the firm – we were able to recommend approaches that were a best fit to their current level of growth. They have now begun to position their value proposition effectively

  • Case study 3

    A lead investment company in Kenya contracted us to assist with the packaging and layout of one of their strategic departmental strategic plan.

    We were able to manage the project effectively as it involved understanding the content and the different stakeholders involved across the group and its subsidiaries.

    The output was presented at a Senior Level to the group Board and Top Management. This project was testament to our project management skills and in the client’s words “alericonsulting delivered to promise”

Who We Are

As Strategic Marketing Partners, we help organisations accelerate their growth through alignment of their marketing, client experience and business development focus.

At alericonsulting it is not just about having marketing activity. Modelled as a professional services marketing partner, we help you align your approach to the market in an integrated way.

Our professionalism, proven experience across markets and success in leading industry and professional service organisations gives our clients confidence that we can partner with them to attain their desired growth objectives.


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Creating sustainable organisations that revolutionise their industries and markets.


Partnering with organisations and professional firms to catapult their growth through marketing strategy alignment to client and business development approache.

Our People

The alericonsulting team & affiliates are specialists with unrivalled experience in Africa wide markets using global solutions to customise unique growth paths for our clients.

They have gained their experience from leading organisations in industry and global professional service firms.

This team is led by a Managing Consultant whose passion is to use Marketing Strategies to accelerate organisational goals.

You are assured of a partnership that not only brings the alericonsulting team and your team to deliver required solutions, but to also achieve impact in your growth prospects.

Thought Leadership

Thinking about revamping leads in your sales pipeline?

Ideally when thinking about growing your business, at the gate are the potential leads for the value you are offering. A top priority to winning in the market is constantly filling up your leads by having an idea who would be interested and why.

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Bring them along your journey!!

A typical organization has different actors to any play for any agenda. They are at different levels, roles and with diverse perspectives right from the professionals, the power players, those who make things happen and those who don’t!!. Each party comes with a bias based on their background that is highly influenced by their profession and many at times "power plays".

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A preamble to your marketing planning . . .

It is around that time of the year when most organizations are in the planning season. Marketing is one of the key functions expected to lead from the front-line. As we partner with professional service firms and those in industry in their planning season, there are some critical “soft” areas that have emerged as a preamble to effective and focused marketing planning.

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B2B sales: what should you be measuring?

How do you measure your business pipeline? 3x cover? Conversion? Value in lead / qualified / proposal / contracting stages?? True quality of your sales pipeline is key!!

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