alericonsulting: Marketing. Client Experience. Business Development.

insights

Marketing & Business Development efforts shifted BUT not all is quiet!

According to a survey ran by alericonsulting, Relationship management, Demand/leads generation and Insufficient budget resources are emerging findings on market engagement during this season and beyond.

Should you incorporate social media into your CRM?

Today’s customer is almost always on social media and they are talking, forwarding, sharing, reviewing, complaining, and complementing brands. In fact a recent study on the Kenyan social media landscape by the USIU-Africa SME lab found that 78% of the respondents follow brands on social media.

Being intentional with our thinking as we move forward

As fewer cases of the pandemic are now being recorded across countries, it is clear that we have some gleam of light to make impact in now disrupted environments. It is however important to say, this is likely to continue at different paces as we keep our ears on the ground and remain vigilant.

How prepared are we to listen to the market at this time?

It is now clear that in moving forward in this unprecedented season, client experience will be at the heart of all organizations across sectors. A distinguishing factor is how well we listen not just hear the market.

Strong client relationships don’t just happen . . .

The team comprised of Angela Wanjeri - Marketing Strategy Advisor, Susan Kiamba - Learning & Development consultant and Ezekiel Olande - Digital Marketing consultant, engaged the market in a session dubbed Transform your business through Relationship Management - A Marketing & Skills perspective.

Why
We Exist

Marketing is a critical pillar of growth and influences the way organizations interact with their ecosystem. When this is clear, then marketing acts as a catalyst to achieving value.

We define Marketing Strategy as the road map between an organisation and its clients.

To support sustainability of these organisations, we also play a role in upskilling leaders and their people to not only better engage the market but to also make suitable marketing strategic decisions and get value in their implementation.

Our perspective

We offer unique solutions to:

ACTIVATE

your growth opportunities

LEARN

through experiences and best practice

ENABLE

through market centric strategies and solutions

REFRESH

focus on clients and markets

IMPACT

your markets and business through desired results

Our Solutions

Marketing Strategy & Implementation

Having a marketing oriented organisation is a journey that assures you of growth with your market stakeholders

Client Experience

It is about having the client at the centre of your interactions with the market

Business Development Focus

Having culture and processes that focus to the business performance growth of the organisation are catalysts of growth

Our Clients

We partner with organisations exploring bespoke marketing solutions to achieve their goals.

They cut across various sectors including professional service firms and corporates in industry such as financial sector, among others.

Each client is unique and we develop unique models to engage with them in the best way possible.

Case study 1

Our client, a consulting firm that has been in operation for 12+ years, contracted us to help them to diagnose loopholes in their client service path. We began with helping them develop their unique client service journey with very clear touch points of interactions with their clients.

We also developed client service tools that included a client feedback model using metrics such as net promoter.

As a result, the client is now more aligned internally, has a common approach of delivering client service and is more proactive in upselling existing clients.
Case study 2

We partnered with a technology consulting firm that wanted to activate their market positioning to support their growth. We helped them define their value proposition, desired marketing position and critical channels to align to the desired marketing objectives.

Taking that they are still an infant organization, they needed flexibility in balancing their other roles while still positioning the firm – we were able to recommend approaches that were a best fit to their current level of growth. They have now begun to position their value proposition effectively
Case study 3

A lead investment company in Kenya contracted us to assist with the packaging and layout of one of their strategic departmental strategic plan.

We were able to manage the project effectively as it involved understanding the content and the different stakeholders involved across the group and its subsidiaries.

The output was presented at a Senior Level to the group Board and Top Management. This project was testament to our project management skills and in the client’s words “alericonsulting delivered to promise”

Who We Are

We are a strategic marketing consulting firm, partnering with organisations to better engage with their market to achieve the value they are looking for.

At alericonsulting it is not just about having marketing activity. We seek to understand how our client would like to engage the market and the value they desire to add.

We support our clients through bespoke professional marketing solutions at the intersect of Marketing Strategy, Client Experience and Business Development to meet their needs.

Our professionalism, proven experience and value add to our clients, gives them confidence that we can partner with them to attain their desired value.

Vision

Creating sustainable organisations that revolutionise their industries and markets.

Mision

Partnering with organisations and professional firms to catapult their growth through marketing strategy alignment to client and business development approache.

Our People

The alericonsulting team & affiliates are specialists with unrivalled experience in Africa wide markets using global solutions to customise unique growth paths for our clients.

They have gained their experience from leading organisations in industry and global professional service firms.

This team is led by a Managing Consultant whose passion is to use Marketing Strategies to accelerate organisational goals.

You are assured of a partnership that not only brings the alericonsulting team and your team to deliver required solutions, but to also achieve impact in your growth prospects.